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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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Are the Hungarians on the right track toward sustainable consumption?
Rodek, Nóra; Marton, Zsuzsanna; Ernszt, Ildikó; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 433-440
development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime … realization of sustainability. The purpose of this study is to examine whether consumers know the CSR activity of the shop they …
Persistent link: https://www.econbiz.de/10012228002
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Sustainable consumption : an attempt to develop a multidimensional voluntary simplicity lifestyle scale for Generation Z
Merdin-Uygur, Ezgi - In: Ethics, social responsibility and sustainability in …, (pp. 173-191). 2019
Persistent link: https://www.econbiz.de/10012104178
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Their control will make or break the sustainable clothing deal-a study of the moderating impact of actual behavioural control on the purchase intention-behaviour gap for sustainabl...
Jaspreet Kaur; Bhardwaj, Neha - In: Australasian accounting business and finance journal : AABF 15 (2021) 5, pp. 82-98
Persistent link: https://www.econbiz.de/10012664484
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Berücksichtigung der Nachhaltigkeit in der Entwicklung und Vermarktung von Konsumgütern
Petersen, Moritz; Kersten, Wolfgang; Brockhaus, Sebastian - In: Forschung für Nachhaltigkeit an deutschen Hochschulen, (pp. 331-347). 2016
Persistent link: https://www.econbiz.de/10011642568
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Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge - In: Australasian marketing journal 24 (2016) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa; Lichrou, Maria; Patterson, Maurice - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
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Creating sustainable photovoltaics for smart cities
Brenner, Werner; Adamovic, Nadja - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 531-535
Research on solar energy systems and materials has yielded promising opportunities for sustainable energy solutions, which do not only consider environmental issues but also allow aesthetic design possibilities. New requirements regarding the energy efficiency performance of buildings gave the...
Persistent link: https://www.econbiz.de/10012221852