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Branding athletes: Exploration...
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Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
2
Bewertung einer Marke nach IFRS, Teil 2
Kümpel, Thomas
;
Nguyen, Tri-Toan
- In:
Der Betriebswirt : Management in Wissenschaft und Praxis
48
(
2007
)
1
,
pp. 26-30
Persistent link: https://www.econbiz.de/10003490012
Saved in:
3
Berlin Wissenschaft 2015 : eine Marke und ihre Vermarktung
Poetis, Pantelis Christian
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002815260
Saved in:
4
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
5
Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001748065
Saved in:
6
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
7
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
8
Encyclopaedia of strategic brand management : value creation, sustainability and performance
Miller, Adan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009680074
Saved in:
9
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
10
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
1
2
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