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L' economia dell'eco-segmentazione
Gregori, Mario (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10000971137
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Portfolio-based segmentation and consumer behaviour : empirical evidence and methodological issues
Gunnarsson, Jonas - 1999
Persistent link: https://www.econbiz.de/10001362356
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Segmentation in social marketing : process, methods and application
Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011521717
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Special issue: Social media's impact on market segmentation and CRM
Simkin, Lyndon (contributor) - 2013
Persistent link: https://www.econbiz.de/10009781118
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High-frequency trading in fragmented European equity markets : implications for market quality
Haferkorn, Martin - 2017
Persistent link: https://www.econbiz.de/10011875876
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Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas (ed.); Heupel, Thomas (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011893781
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner (ed.); Breyer-Mayländer, Thomas (contributor) - 2013
Persistent link: https://www.econbiz.de/10011446255
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Dynamic competitive interactions : groups, individuals, and product design
Zucchini, Leon - 2013
Persistent link: https://www.econbiz.de/10010394220
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Instrumentarium zur Bearbeitung segmentierter Märkte
Pepels, Werner (contributor); Ehrmann, Harald (contributor) - 2013 - 3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236559
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Methoden zur erfolgreichen Marktsegmentbearbeitung
Pepels, Werner (contributor); Ammann, Paul (contributor) - 2013 - 3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236563