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Buyer-supplier relationships and brand strategy within commoditised industries : a suggested theoretical framework
Parker, Melina M.
(
contributor
);
Evans, Jody
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003008241
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2
Psychic distance : antecedents, strategy implications and performance outcomes
Evans, Jody
(
contributor
);
Mavondo, Felix T.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003129696
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Don't tate us! : the impediments and drivers of branding museums
Evans, Jody
(
contributor
);
Bridson, Kerrie
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003415751
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