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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
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Brand management ; Vol. 2
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Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
H. Igor Ansoff ; Vol. 2
7
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Marketing-mix strategies - product strategy and promotion strategy
5
New directions in organizational behavior ; Vol. 3
5
SAGE benchmarks in culture and society
5
Theoretical and empirical perspectives in critical marketing studies
5
International marketing ; Vol. 2
4
New directions in organizational behavior ; Vol. 2
4
Strategic information systems ; Vol. 3
4
Critical perspectives on business and management
3
History of marketing thought ; Volume 3
3
Learning by organizations
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Methodological considerations
3
New directions in organizational behavior ; Vol. 4
3
Nonprofit marketing : sectoral applications
3
Quantitative marketing techniques and analyses
3
The development of critical perspectives in marketing
3
The nature and scope of marketing research
3
Chris Argyris : critical evaluations in business and management
2
Crisis management ; Vol. 3
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Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Evaluating research and the question of criteriology
2
Exotic preferences : behavioral economics and human motivation
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Foundations of cross cultural management ; Vol. 3
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Foundations of cross cultural management ; Vol. 4
2
Global-local consumption
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Innovation and complexity : the Marshallian legacy
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ECONIS (ZBW)
261
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261
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1
Introspection in consumer research : implementation and implications
Wallendorf, Melanie
;
Bruks, Merrie
-
2009
Persistent link: https://www.econbiz.de/10003793912
Saved in:
2
Content analysis in consumer research
Kassarjian, Harold H.
-
2009
Persistent link: https://www.econbiz.de/10003793915
Saved in:
3
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
4
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
5
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
6
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
7
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
8
Cross-cultural management research : the Ostrich and the trend
Adler, Nancy J.
-
2009
Persistent link: https://www.econbiz.de/10003824904
Saved in:
9
Trends in research on international accounting harmonization
Baker, C. Richard
;
Barbu, Elena M.
-
2009
Persistent link: https://www.econbiz.de/10003826293
Saved in:
10
Absorptive capacity : a review, reconceputalization, and extension
Zahra, Shaker A.
;
George, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003827558
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