Narrow search
Showing 1 - 6 of 6
Cover Image
Product and market development for subsistence marketplaces
Rosa, José da (contributor); Viswanathan, Madhu (contributor) - 2007 - 1st ed
Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose(c)(p) Antonio Rosa -- Understanding product and market interactions in...
Persistent link: https://www.econbiz.de/10012049622
Cover Image
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
Cover Image
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu (contributor) - 2010
Persistent link: https://www.econbiz.de/10003982068
Cover Image
Special issue: Subsistence marketplaces
Viswanathan, Madhu (contributor) - 2014
Persistent link: https://www.econbiz.de/10010379889
Cover Image
Product and market development for subsistence marketplaces
Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003449636
Cover Image
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu (contributor) - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178