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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke (ed.) - 2017 - 2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011555982
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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User engagement in social media : an individual-level perspective
Weiger, Welf Hermann - 2017
Persistent link: https://www.econbiz.de/10011686891
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Digital marketing applications
Aydin, Hadice - 2019
"To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and...
Persistent link: https://www.econbiz.de/10012126675
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Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.); Ozuem, Wilson (contributor) - 2015
Persistent link: https://www.econbiz.de/10010478050
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Branded : branding in sport business
Lee, Jason W. (ed.) - 2018 - Second edition
Persistent link: https://www.econbiz.de/10011672325
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Digital marketing and consumer engagement ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011784386