Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that...

Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues, influences and disruption -- Communication: theory and practice -- Classical theories and interpretations of buyer behaviour theory -- Contemporary interpretations of buyer...

book 1. Accounting: Introducing financial statements ; Reporting profit or loss in the income statement ; Reporting financial condition in the balance sheet ; Reporting cash sources and uses in the statement of cash flows ; Reading a financial report -- book 2. Operations management: Designing...