About the author -- The challenge -- Small business: an overview -- Small business management and entrepreneurship -- Planning in small business -- Social entrepreneurs, ethics, and strategic planning -- The business plan -- Early decisions -- Franchising -- Taking over an existing business --...

This 11th edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business...