Statistical analysis of the effect of the minimum wage on employment, has been very active for the last quarter century. More than 60 analyses using U.S. data have appeared since the exchange between David Neumark and William Wascher, and David Card and Alan Krueger in the AER (December 2000)....

Long-term marketing effectiveness is a high priority research topic for managers (Marketing Science Institute 2002), and recent research applied flexible models of dynamic market interactions to measure the net long-term performance impact of marketing actions. Unfortunately, this net long-term...