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Strategisches Management
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Aaker, David A.
163
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
11
Joachimsthaler, Erich
8
Aaker, David
7
Keller, Kevin Lane
5
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5
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4
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
Dawra, Jagrook
1
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1
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1
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1
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1
Jones, J. Morgan
1
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1
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1
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1
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California management review
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5
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2
The evolution of brands : from signals of quality to storehouses of trust
2
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2
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1
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ECONIS (ZBW)
90
USB Cologne (EcoSocSci)
45
OLC EcoSci
23
RePEc
8
Other ZBW resources
5
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1
The long-term value of temporary price reductions
Aaker, David A.
-
1969
Persistent link: https://www.econbiz.de/10001784673
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2
Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
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3
Marketing challenges in the next decade
Aaker, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 315-316
Persistent link: https://www.econbiz.de/10009524443
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4
Comments on Ralph Day's JMR editorship : 1969 to 1972
Aaker, David A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 94-95
Persistent link: https://www.econbiz.de/10010349016
Saved in:
5
Win the brand relevance battle and then build competitor barriers
Aaker, David A.
- In:
California management review
54
(
2011/12
)
2
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
Saved in:
6
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
7
Strategisches Markt-Management : Wettbewerbsvorteile erkennen ; Märkte erschließen ; Strategien entwickeln
Aaker, David A.
-
1989
-
[Neuausg.]
Persistent link: https://www.econbiz.de/10000081681
Saved in:
8
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
9
Developing business strategies
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000044308
Saved in:
10
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000649317
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