This article states that there is a need for lateral managerial research, in which the theories, methodologies and concepts of different managerial research domains are confronted. This should lead to a more integrated (holistic) research approach. The author shows that there is a lot of...

This note reanalyzes the following problem, formerly treated by Wilson (Wilson, R. B. 1967. Competitive bidding with asymmetric information. Management Sci. 13 (July) 816-820): two parties have to submit bids for an object One of them knows the value with certainty, the other does not. The...

We examine the situation where hourly data are available to design advertising-response models, whereas managerial decision making can concern hourly, daily or weekly intervals. The key question is how models for hourly data compare to models based on weekly data with respect to forecasting...

The authors investigate the impact of direct-response commercials on incoming calls at a national call center. To this end, the authors analyze the data of a fast service for repairs of (parts of) a durable consumption good in Flanders, Belgium. The authors have access to data at the 15 minute...