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Modern marketing strategy
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Marketing
34,970
Consumer behaviour
20,708
Konsumentenverhalten
20,601
Marketingmanagement
20,473
Marketing management
19,873
Pricing strategy
19,701
Preismanagement
19,696
Theorie
17,920
Theory
17,850
Werbung
15,767
Marktforschung
13,571
Markenartikel
13,005
Advertising
11,914
Brand
11,737
Brand management
10,542
Markenführung
10,526
Market research
7,965
Deutschland
7,276
Werbewirkung
6,361
Markenimage
6,308
Advertising effects
6,281
Brand image
6,232
Relationship marketing
5,996
Beziehungsmarketing
5,966
Germany
5,629
Online-Marketing
5,025
Internet marketing
4,969
USA
4,604
United States
4,090
Social Web
3,669
Social web
3,666
marketing
2,765
Strategisches Management
2,495
Einzelhandel
2,462
Innovation
2,292
Retail trade
2,257
Wirtschaftspsychologie
2,250
Vereinigte Staaten
2,137
Electronic Commerce
2,059
Preis
1,997
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22,212
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1,024
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796
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524
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2
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3,276
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2,606
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1,849
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1,723
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Bibliografie enthalten
1,265
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Konferenzschrift
1,249
Case study
935
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935
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852
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48
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Meffert, Heribert
316
Bruhn, Manfred
304
Kotler, Philip
294
Pepels, Werner
197
Homburg, Christian
179
Kaiser, Harry M.
132
Wiedmann, Klaus-Peter
125
Bauer, Hans H.
118
Sheth, Jagdish N.
116
Diller, Hermann
114
Huber, Frank
111
Malhotra, Naresh K.
104
Esch, Franz-Rudolf
102
Fritz, Wolfgang
101
Irwin, Scott H.
99
Simon, Hermann
99
Herrmann, Andreas
96
Gierl, Heribert
91
Tomczak, Torsten
91
Levy, Daniel C.
90
Keller, Kevin Lane
89
Belz, Christian
88
Backhaus, Klaus
83
Eisend, Martin
79
Hruschka, Harald
79
Ahlert, Dieter
77
Kuß, Alfred
77
McDonald, Malcolm
77
Dichtl, Erwin
76
Kumar, V.
76
Aaker, David A.
75
Albers, Sönke
74
Kirchgeorg, Manfred
74
Reinecke, Sven
73
Bergemann, Dirk
72
Franses, Philip Hans
72
Burmann, Christoph
69
Spann, Martin
69
Kapferer, Clodwig
67
Kitchen, Philip J.
67
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Agricultural and Applied Economics Association - AAEA
542
National Bureau of Economic Research
365
Springer Fachmedien Wiesbaden
259
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
American Marketing Association
163
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
European Society for Opinion and Marketing Research
89
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
71
Institut für Demoskopie Allensbach
69
European Productivity Agency
63
OECD
58
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Edward Elgar Publishing
50
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
50
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Books on Demand GmbH <Norderstedt>
40
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Verlag Dr. Kovač
37
Fördergesellschaft Marketing an der Universität Augsburg
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Gesellschaft für Konsum-, Markt- und Absatzforschung
32
IGI Global
32
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Springer-Verlag GmbH
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
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Journal of business research : JBR
1,370
SpringerLink / Bücher
768
Journal of marketing research : JMR
616
Journal of marketing
600
Journal of retailing and consumer services
552
Management science : journal of the Institute for Operations Research and the Management Sciences
545
European Journal of Marketing
503
Industrial marketing management : the international journal for industrial and high-tech firms
483
The journal of brand management : an international journal
449
European journal of operational research : EJOR
448
Journal of advertising research
428
The journal of product & brand management
405
Marketing science
387
European journal of marketing : EJM
381
Journal of revenue and pricing management
367
NBER working paper series
361
Journal of the Academy of Marketing Science
355
Journal of marketing communications
349
Journal of strategic marketing
343
Europäische Hochschulschriften / 5
334
International journal of advertising : the review of marketing communications
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
325
Jahrbuch der Absatz- und Verbrauchsforschung
318
International journal of production economics
298
Psychology & marketing
286
Journal of marketing management : MM
282
NBER Working Paper
279
Working paper / National Bureau of Economic Research, Inc.
267
Marketing Intelligence & Planning
263
International journal of industrial organization
261
Journal of advertising
246
Asia Pacific journal of marketing and logistics
244
Marketing : ZFP ; journal of research and management
240
Springer eBook Collection
238
Marketing intelligence & planning
236
International journal of advertising : the quarterly review of marketing communications
234
Journal of retailing
229
Economics letters
222
Marketing letters : a journal of research in marketing
217
Business horizons
209
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Source
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ECONIS (ZBW)
93,396
USB Cologne (EcoSocSci)
9,579
RePEc
6,432
Other ZBW resources
2,345
BASE
1,908
EconStor
418
USB Cologne (business full texts)
205
OLC EcoSci
92
ArchiDok
24
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Showing
1
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10
of
114,399
Sort
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date (newest first)
date (oldest first)
1
Basic problems in
marketing
management
Greif, Edwin Charles
-
1967
Persistent link: https://www.econbiz.de/10000566754
Saved in:
2
Principles of
marketing
: the management view
Buskirk, Richard H.
-
1961
Persistent link: https://www.econbiz.de/10001967057
Saved in:
3
Modern
marketing
strategy
Bursk, Edward C.
(
contributor
);
Chapman, John F.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10003191368
Saved in:
4
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
5
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
6
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
7
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
8
Marketing-Management
mit Multimedia : neue Medien, neue Märkte, neue Chancen
Wamser, Christoph
(
ed.
);
Fink, Dietmar
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000620087
Saved in:
9
Concepts for modern
marketing
Day, Ralph L.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000577865
Saved in:
10
Marketing
policies
Agnew, Hugh E.
;
Houghton, Dale
-
1951
-
2. ed.
Persistent link: https://www.econbiz.de/10001501795
Saved in:
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