1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion bloggers: temperament and characteristics -- 5 online brand...

This collection examines cloth as a material and consumer object from early periods to the twenty-first century, across multiple oceanic sites-from Zanzibar, Muscat and Kampala to Ajanta, Srivijaya and Osaka. It moves beyond usual focuses on a single fibre (such as cotton) or place (such as...

Frontmatter -- CONTENTS -- APPENDICES -- ILLUSTRATIONS -- TABLES -- CHARTS -- EDITORS' INTRODUCTION -- AUTHOR'S PREFACE -- PART ONE THE FORMATIVE YEARS, 1813-1853 -- CHAPTER I ORIGINS OF THE THREE PARENT COMPANIES 1813-1825 -- CHAPTER II OPERATING AS A COTTON-MILL DEPARTMENT WALTHAM, 1814-1825...