Pearson, Roy - In: Foresight: The International Journal of Applied Forecasting (2010) 18, pp. 38-42
The Spring 2010 issue of Foresight featured Adam Gordon's presentation of "A DEFT Approach to Trend-Based Foresight." DEFT is the Drivers, Enablers, Friction, and Turners that underpin a trend and determine its course and longevity. In this article, Roy Pearson offers his perspectives on...