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Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu - 1999
Persistent link: https://www.econbiz.de/10001441070
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Bottom-up journey into subsistence marketplaces from micro-level behavioral foundations : new directions for public policy and marketing
Viswanathan, Madhu - In: Journal of public policy & marketing 42 (2023) 4, pp. 358-360
Persistent link: https://www.econbiz.de/10014381442
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Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu - In: Transformative consumer research for personal and …, (pp. 109-129). 2012
Persistent link: https://www.econbiz.de/10009259662
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Measurement error in experimental designs in consumer psychology
Viswanathan, Madhu - In: Handbook of consumer psychology, (pp. 1133-1159). 2008
Persistent link: https://www.econbiz.de/10003716682
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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu - In: Measurement in marketing, (pp. 75-94). 2022
Persistent link: https://www.econbiz.de/10013448928
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Curricular innovations on sustainability and subsistence marketplaces : philosophical, substantive, and methodological orientations
Viswanathan, Madhu - In: Journal of management education : a publication of the … 36 (2012) 3, pp. 389-427
Persistent link: https://www.econbiz.de/10009553740
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Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu - In: Product and market development for subsistence marketplaces, (pp. 21-57). 2007
Persistent link: https://www.econbiz.de/10003521937
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Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu - In: Cross cultural issues in consumer science and consumer …, (pp. 149-168). 2017
Persistent link: https://www.econbiz.de/10011749737
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Unequal but essential : How subsistence consumer–entrepreneurs negotiate unprecedented shock with extraordinary resilience during COVID‐19
Viswanathan, Madhu; Faruque Aly, Hussein; Duncan, Ronald; … - In: Journal of Consumer Affairs 55 (2021) 1, pp. 151-178
Persistent link: https://www.econbiz.de/10012538049