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The impact of Internet celebrity characteristics on followers' impulse purchase behavior : the mediation of attachment and parasocial interaction

Chen, Tser Yieth; Yeh, Tsai Lien; Lee, Fang Yu - In: Journal of Research in Interactive Marketing 15 (2021) 3, pp. 483-501

Purpose: This study aims to investigate the relationship between Internet celebrity characteristics and the follower's impulse purchase behavior in YouTuber. Attachment and parasocial interaction are mediating variables concerning the impact of Internet celebrity characteristics on followers'...

Persistent link: https://www.econbiz.de/10012641184

Effect of channel integration quality on consumer responses within omni-channel retailing

Chen, Tser Yieth; Yeh, Tsai Lien; Wu, Hsueh Ling; Deng, Ssu - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 149-173

Persistent link: https://www.econbiz.de/10013553040

How substitute scarcity appeals effect on experiential gift's purchase intention?

Chen, Tser Yieth; Yeh, Tsai Lien; Lin, Yen Ling - In: Chinese management studies 17 (2023) 4, pp. 755-769

Persistent link: https://www.econbiz.de/10014336648

Trust-building mechanisms and relationship capital

Chen, Tser Yieth; Yeh, Tsai Lien; Yeh, Hsin-chun - In: Journal of relationship marketing : innovations & … 10 (2011) 3, pp. 113-144

Persistent link: https://www.econbiz.de/10009356219

Strategic alliances and hotel efficiency in Taiwan

Yeh, Tsai Lien; Chen, Tser Yieth; Li, Chia-kai - In: International journal of business performance management 13 (2012) 1, pp. 28-45

Persistent link: https://www.econbiz.de/10009688890

Impacts on online impulse purchase through perceived cognition

Chen, Tser Yieth; Yeh, Tsai Lien; Lo, Wen-Chun - In: Journal of international consumer marketing 29 (2017) 5, pp. 319-330

Persistent link: https://www.econbiz.de/10011809521

Investigating the funding success factors affecting reward-based crowdfunding projects

Yeh, Tsai Lien; Chen, Tser Yieth; Lee, Cheng-Chun - In: Innovation: organization & management : IOM 21 (2019) 3, pp. 466-486

Persistent link: https://www.econbiz.de/10012258019

How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours

Chen, Tser Yieth; Yeh, Tsai Lien; Chang, Chin-I. - In: The service industries journal 40 (2020) 5/6, pp. 358-379

Persistent link: https://www.econbiz.de/10012208556

The drivers of desirability in scarcity marketing

Chen, Tser Yieth; Yeh, Tsai Lien; Wang, Ya Jou - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 4, pp. 924-944

Purpose: Marketers make an effort to affect consumers through scarcity marketing thus shaping the perception of scarcity and creating desirability for consumers. To expand the scarcity-expensiveness-desirability model and to enhance insights for practical applications, this study modifies the...

Persistent link: https://www.econbiz.de/10012274802

An assessment of technical efficiency and cross-efficiency in Taiwan's electricity distribution sector

Chen, Tser Yieth - 1999

Persistent link: https://www.econbiz.de/10001506331