Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A proposed model for explainin...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
39
Konsumentenverhalten
39
Advertising effects
35
Werbewirkung
35
Werbung
32
Advertising
29
Measurement
17
Messung
17
Theorie
17
Theory
17
Fernsehwerbung
16
Television advertising
16
Brand
12
Markenartikel
12
Brand management
11
Markenführung
11
Internet marketing
8
Online-Marketing
8
Marketing management
7
Marketingmanagement
7
Media usage
7
Mediennutzung
7
USA
7
United States
7
Advertising planning
6
Experiment
6
Werbeplanung
6
Australia
5
Australien
5
Brand image
5
Emotion
5
Markenimage
5
Marketing
5
Perception
5
Psychology of advertising
5
Wahrnehmung
5
Werbepsychologie
5
Advertising industry
4
Market research
4
Marktforschung
4
more ...
less ...
Online availability
All
Undetermined
46
Free
15
Type of publication
All
Article
151
Book / Working Paper
47
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Arbeitspapier
11
Graue Literatur
11
Non-commercial literature
11
Working Paper
11
Aufsatz im Buch
7
Book section
7
Conference paper
2
Konferenzbeitrag
2
research-article
2
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Collection of articles of several authors
1
Lehrbuch
1
Reprint
1
Sammelwerk
1
Systematic review
1
Textbook
1
conceptual-paper
1
viewpoint
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
142
Undetermined
53
German
3
Author
All
Rossiter, John R.
119
Bellman, Steven
68
Varan, Duane
35
Percy, Larry
16
Schweda, Anika
13
Johnson, Eric J.
12
Bergkvist, Lars
9
Lohse, Gerald
8
Robinson, Jennifer A.
8
Rossiter, John
8
Treleaven-Hassard, Shiree
8
Kennedy, Rachel
7
Crozier, Brian
6
Chan, Alvin M.
5
Danaher, Peter J.
5
Dolnicar, Sara
5
Nenycz-Thiel, Magda
5
Cohen, Justin
4
Lee, Richard
4
Murphy, Jamie
4
Rask, Amy
4
Saeed, Muhammad Rashid
4
Wooley, Brooke
4
Beal, Virginia
3
Bogomolova, Svetlana
3
Donovan, Robert J.
3
Hartnett, Nicole
3
Khan, Huda
3
Langner, Tobias
3
Lohse, Gerald L.
3
Moe, Wendy W.
3
Murray, Kyle B.
3
Potter, Robert F.
3
Simmonds, Lucy
3
Smidts, Ale
3
Anesbury, Zachary William
2
Armstrong, J. Scott
2
Barwise, Patrick
2
Bellman, Steve
2
Bernardin, Thomas
2
more ...
less ...
Published in...
All
Journal of advertising research
17
Working paper series
16
Journal of business research : JBR
13
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
9
Australasian marketing journal
6
European journal of marketing : EJM
6
Journal of marketing communications
6
European Journal of Marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Business Research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing theory
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Marketing letters : a journal of research in marketing
3
AMS review : official publication of the Academy of Marketing Science
2
European journal of marketing
2
Journal of Consumer Behaviour
2
Journal of Economic Psychology
2
Journal of consumer behaviour : an international research review
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Psychology & marketing
2
(Pelican Book
1
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and consumer psychology
1
An ISV special report
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian Journal of Management
1
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of business-to-business marketing
1
Journal of consumer behaviour
1
more ...
less ...
Source
All
ECONIS (ZBW)
126
OLC EcoSci
46
RePEc
10
USB Cologne (EcoSocSci)
8
Other ZBW resources
8
Showing
1
-
10
of
198
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
2
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
3
Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
Saved in:
4
"Spending power" and the subjective discretionary income (SDI) scale
Rossiter, John R.
-
1994
Persistent link: https://www.econbiz.de/10000896820
Saved in:
5
The limited effect of likable ads
Rossiter, John R.
-
1993
Persistent link: https://www.econbiz.de/10000870985
Saved in:
6
Advanced media strategy : the reach pattern and effective frequency
Rossiter, John R.
-
1995
Persistent link: https://www.econbiz.de/10000917680
Saved in:
7
The RAM-conveyor theory of creative strengheners in ads
Rossiter, John R.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 119-138)
.
1994
Persistent link: https://www.econbiz.de/10001288176
Saved in:
8
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
Saved in:
9
Marketing measurement revolution : the C-OAR-SE method and why it must replace psychometrics : commentary
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1561-1588
Persistent link: https://www.econbiz.de/10009539452
Saved in:
10
Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
