Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
From decision support to decis...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
55
Konsumentenverhalten
55
Theorie
27
Theory
27
Marktforschung
23
Marketing
21
Marketing theory
19
Marketingtheorie
19
Marketing management
18
Marketingmanagement
18
USA
15
United States
15
Markenartikel
14
Brand
13
Brand management
13
Internet marketing
13
Markenführung
13
Online-Marketing
13
Advertising effects
12
Market research
12
Werbewirkung
12
Advertising
11
Brand image
11
Markenimage
11
Werbung
11
Beziehungsmarketing
10
Relationship marketing
10
Social Web
9
Social web
9
Bibliometrics
8
Bibliometrie
8
Entscheidung
8
Decision
7
Einzelhandel
7
Experiment
7
Innovation diffusion
7
Innovationsdiffusion
7
Vereinigte Staaten
7
Viral marketing
7
Virales Marketing
7
more ...
less ...
Online availability
All
Undetermined
93
Free
41
Type of publication
All
Article
287
Book / Working Paper
96
Type of publication (narrower categories)
All
Article in journal
98
Aufsatz in Zeitschrift
98
Aufsatz im Buch
17
Book section
17
Arbeitspapier
10
Graue Literatur
10
Non-commercial literature
10
Working Paper
10
Lehrbuch
4
Aufsatzsammlung
3
Textbook
3
research-article
3
Conference paper
2
Festschrift
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Dissertation u.a. Prüfungsschriften
1
Konferenzschrift
1
Report
1
Reprint
1
Sammelwerk
1
review-article
1
more ...
less ...
Language
All
English
199
Undetermined
184
Author
All
Lehmann, Donald R.
252
Little, John D. C.
55
Bucklin, Randolph E.
51
Winer, Russell S.
24
Farley, John U.
23
Gupta, Sunil
21
Kopalle, Praveen K.
16
Little, John D.
14
Keller, Kevin Lane
12
Goldenberg, Jacob
11
Parker, Jeffrey R.
11
Neslin, Scott A.
10
Rutz, Oliver J.
10
Trusov, Michael
10
Sismeiro, Catarina
9
Stremersch, Stefan
9
Biswas, Dipayan
8
Han, Sangman
8
Krishna, Aradhna
8
Lehmann, Donald
8
Mizik, Natalie
7
Stahl, Florian
7
Hauser, John R.
6
Heitmann, Mark
6
Lynch, John G.
6
Stuart, Jennifer Ames
6
Guadagni, Peter M.
5
Halbheer, Daniel
5
Holbrook, Morris B.
5
Mela, Carl F.
5
Netzer, Oded
5
Pauwels, Koen
5
Stephen, Andrew T.
5
Sultan, Fareena
5
Ailawadi, Kusum L.
4
Botti, Simona
4
Howard, John A.
4
Huber, Joel
4
Hulbert, James M.
4
Häubl, Gerald
4
more ...
less ...
Institution
All
Sloan School of Management, Massachusetts Institute of Technology (MIT)
14
Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
1
Management in the 1990s (Program)
1
Marketing Science Institute <Cambridge, Mass.>
1
Published in...
All
Journal of marketing research : JMR
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Marketing Science
19
Journal of marketing
17
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
14
Marketing letters : a journal of research in marketing
13
MSI reports : working paper series
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of the Academy of Marketing Science
10
Journal of business research : JBR
9
Management Science
9
Journal of retailing
8
Report / Marketing Science Institute
8
Journal of Business Research
7
Operations research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of Consumer Research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international marketing
4
Marketing science
4
Applications of management sciences in marketing
3
Journal of advertising research
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing Letters
3
McGraw-Hill/Irwin series in marketing
3
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
3
Control of 'error' in market research data
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
Handbook of marketing decision models
2
Journal of Product & Brand Management
2
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
2
Journal of marketing research
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Operations research and the design of management information systems. Papers presented at a Symposium sponsored by the Technical Association of the Pulp and Paper Industry and held at the Scott Paper Company March 28-30, 1966. A project of the Operations Research Committee
2
Operations research, Management science : OR MS ; the international literature digest
2
Quantitative marketing and economics : QME
2
Report / Marketing Science Institute / Marketing Science Institute
2
Research and the development of pedagogical materials : working papers
2
more ...
less ...
Source
All
ECONIS (ZBW)
218
OLC EcoSci
79
RePEc
61
USB Cologne (EcoSocSci)
18
Other ZBW resources
5
BASE
2
Showing
1
-
10
of
383
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
Saved in:
2
Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
Saved in:
3
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
4
Creating and writing effective research
Lehmann, Donald R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10011774959
Saved in:
5
The evolving world of research in marketing and the blending of theory and data
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012288653
Saved in:
6
Market research and analysis
Lehmann, Donald R.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10013481530
Saved in:
7
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
1991
-
2. ed
Persistent link: https://www.econbiz.de/10000827348
Saved in:
8
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
Persistent link: https://www.econbiz.de/10000777914
Saved in:
9
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
-
Rev
Persistent link: https://www.econbiz.de/10000763440
Saved in:
10
Hierarchical representations of market structures and choice processes through preference trees
Moore, William L.
- In:
Journal of business research : JBR
14
(
1986
)
5
,
pp. 371-386
Persistent link: https://www.econbiz.de/10001021651
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
