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Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...

Persistent link: https://www.econbiz.de/10014433771

Does a tick make it alright? : transgender and non-binary people's perspective and behaviour towards the Rainbow Tick

Smith, Johnpaul; Kennedy, Ann-Marie - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 17/18, pp. 1688-1717

Persistent link: https://www.econbiz.de/10015194129

Artificial intelligence and machine learning : exploring drivers, barriers, and future developments in marketing management

Volkmar, Gioia; Fischer, Peter Mathias; Reinecke, Sven - In: Journal of business research : JBR 149 (2022), pp. 599-614

Persistent link: https://www.econbiz.de/10013325658

Practitioner accounts and knowledge production : an analyis of three marketing discourses

Ardley, Barry Charles; Quinn, Lee - In: Marketing theory 14 (2014) 1, pp. 97-118

Persistent link: https://www.econbiz.de/10010255562

A marketing perspective on the rise of China : monopoly, politics and value

Collins, Neil; Butler, Patrick - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 269-288

Persistent link: https://www.econbiz.de/10010512571

Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus

Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22

Persistent link: https://www.econbiz.de/10010504170

Does successful social media marketing affect brand value? : an empirical investigation

Koch, Stefan; Dikmen, Asli - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 15-26

Persistent link: https://www.econbiz.de/10011312103

Risk, information, and incentives in online affiliate marketing

Edelman, Benjamin; Brandi, Wesley - In: Journal of marketing research : JMR 52 (2015) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10010526414

Selling whiteness? : a critical review of the literature on marketing and racism

Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177

Persistent link: https://www.econbiz.de/10011883330

Marketing of tourist destinations : the case of Vlora area

Sinanaj, Shkëlqim; Memaj, Fatmir - In: The journal of accounting and management : JAM 6 (2016) 1, pp. 61-70

According to the specific nature of tourism products and services, the marketing of destinations includes many features which are not shown in the company marketing in another industry. In contrast to physical products, a service product cannot be tested before it is purchased due to...

Persistent link: https://www.econbiz.de/10011570817