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Measurement of husband-wife influence in consumer purchase decisions

Davis, Harry L. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 305-312

Persistent link: https://www.econbiz.de/10002070125

Why are you here and not somewhere else : selected essays

Davis, Harry L. - 2013

Persistent link: https://www.econbiz.de/10010350688

Decision making within the household

Davis, Harry L. - In: Selected aspects of consumer behavior : A summary from …, (pp. 73-97). 1977

Persistent link: https://www.econbiz.de/10002070096

Determinants of marital roles in a consumer purchase decision

Davis, Harry L. - 1972

Persistent link: https://www.econbiz.de/10002070104

Dimensions of marital roles in consumer decision making

Davis, Harry L. - In: Journal of marketing research : JMR 7 (1970) 2, pp. 168-177

Persistent link: https://www.econbiz.de/10002070109

Who do we know : predicting the interests and opinions of the American consumer

Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 15 (1988) 3, pp. 315-324

Persistent link: https://www.econbiz.de/10001068349

Combining models with intuition to improve decisions

Hoch, Stephen J. - In: Wharton on making decisions, (pp. 81-101). 2001

Persistent link: https://www.econbiz.de/10001686607

Behavioral and management science in marketing

Davis, Harry L. (contributor); Cook, Victor J. (contributor) - 1978

Persistent link: https://www.econbiz.de/10004685759

Why Are You Here and Not Somewhere Else

Davis, Harry L. - University of Chicago Press

<DIV>Harry L. Davis joined the faculty of the University of Chicago Booth School of Business in 1963, and he has since become one of the most influential figures in business education in the United States and abroad. He helped develop the first core leadership program of any top-rated MBA institution...</div>

Persistent link: https://www.econbiz.de/10011155713

Purchasing behavior in embedded markets

Frenzen, Jonathan K. - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10001098526