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The varieties of consumption e...
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Consumer behaviour
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Holbrook, Morris B.
185
Sheth, Jagdish N.
17
Havlena, William J.
16
Holak, Susan L.
11
Matveev, Alexei V.
9
Schindler, Robert M.
8
Addis, Michela
7
Hulbert, James M.
7
Lehmann, Donald R.
6
Shultz, Clifford J.
6
Gallarza, Martina G.
5
Gardner, Meryl P.
4
Hirschman, Elizabeth Caldwell
4
O'Shaughnessy, John
4
Berthon, Pierre
3
Bradshaw, Alan
3
Gil Saura, Irene
3
Hirschman, Elizabeth C.
3
Holbrook, Morris Baldwin
3
Huber, Joel
3
Ryan, Michael J.
3
Stern, Barbara B.
3
Woodside, Arch G.
3
Arteaga, Francisco
2
Bello, David C.
2
Day, Ellen
2
DeSarbo, Wayne S.
2
Del Chiappa, Giacomo
2
Kahn, Barbara E.
2
Moore, William L.
2
Pitt, Leyland F.
2
Redondo, Ignacio
2
Woodward, Michael N.
2
Zinkhan, George M.
2
Aronowitz, Stanley
1
Batra, Rajeev
1
Bell, Stephen H.
1
Berthon, Pierre R.
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Buck, Meera J.
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Journal of business research : JBR
19
Legends in consumer behavior
17
Journal of Business Research
13
Psychology & marketing
9
Marketing theory
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
European journal of marketing : EJM
5
Journal of customer behaviour
5
Journal of marketing research : JMR
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
European Journal of Marketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
3
Journal of cultural economics
3
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3
MIT sloan management review
3
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2
Journal of Consumer Research
2
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2
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1
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1
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1
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1
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1
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1
Consumer behavior : Theory and application
1
Does marketing need reform? : fresh perspectives on the future
1
European Business Review
1
Foundations and Trends(R) in Marketing
1
Handbook of qualitative research methods in marketing
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
88
OLC EcoSci
82
RePEc
18
Other ZBW resources
10
USB Cologne (EcoSocSci)
5
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1
Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
Saved in:
2
Emotion in the consumption experience : toward a new model of the human consumer
Holbrook, Morris B.
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 17-52)
.
1986
Persistent link: https://www.econbiz.de/10001262648
Saved in:
3
Mirror, mirror, on the wall, what's unfair in the reflections on advertising?
Holbrook, Morris B.
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 95-103
Persistent link: https://www.econbiz.de/10001052847
Saved in:
4
Product quality, attributes, and brand name as determinants of price : the case of consumer electronics
Holbrook, Morris B.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10001119619
Saved in:
5
Consumer research : introspective essays on the study of consumption
Holbrook, Morris B.
-
1995
Persistent link: https://www.econbiz.de/10013532846
Saved in:
6
How to win the research crap shoot
Holbrook, Morris B.
- In:
Journal of customer behaviour
23
(
2024
)
4
,
pp. 243-248
Persistent link: https://www.econbiz.de/10015188139
Saved in:
7
Manufacturing memorable consumption experiences from ivy and ivory : the business model, customer orientation, and distortion of academic values in the post-millennial university
Holbrook, Morris B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 267-290)
.
2009
Persistent link: https://www.econbiz.de/10003902771
Saved in:
8
A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics : blow, Horatio, blow; o, Jakie, o; go, Tommy, go; no, Artie, no
Holbrook, Morris B.
- In:
Marketing theory
9
(
2009
)
3
,
pp. 259-313
Persistent link: https://www.econbiz.de/10003890736
Saved in:
9
The greedy bastard’s guide to business
Holbrook, Morris B.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 369-385
Persistent link: https://www.econbiz.de/10010227820
Saved in:
10
Commentary: the consumer perspective on branding
Holbrook, Morris B.
- In:
Brands : interdisciplinary perspectives
,
(pp. 297-308)
.
2015
Persistent link: https://www.econbiz.de/10010478956
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