The main purpose of the study is to elaborate on the relationship between consumers' demographic background (household income level and education background) and online search pattern (search depth vs. search breadth) when consumers make online purchase decisions by adopting the theory of the...

The purpose of this dissertation is to explore three autonomous but interrelated areas of brand extension in the hospitality industry. While brand extension strategies are widely used, relatively few studies have focused on how consumers evaluate brand extensions in the hospitality industry. The...

The primary purpose of this study is to establish a comprehensive model of consumer loyalty in the context of mobile services. The study has three objectives: (1) to identify multidimensional constructs of service quality and value in the context of mobile services, (2) to investigate the...

The major objective of this study is to reassess the life-cycle-permanent-income hypothesis as an explanation of wealth accumulation using microeconomic empirical evidence. The technique of cohort data and cohort analysis is suggested by Deaton (1992) who referred it as a promising tool for...

In recent years, an understanding of how to effectively manage customer experience has become an important topic for both academicians and practitioners. In essence, how to manage customers' experiences at every business contact point is a critical element for increasing the likelihood of a...

Recently, in both marketing theory (academia) and practice (industry), the emphasis in relationship marketing has shifted to long term customer relationship management emphasizing customer retention or loyalty. This study has two main purposes: (1) to investigate the impacts of selected...

Forecasts of the proportion of food retailing likely to be conducted over the Internet remain small, perhaps only contributing 2 percent of sales. One reason for this low market share is the challenge E-Grocers face in developing strategies which respond to four key areas of interest to...

Policy concerns arise as e-business activities become increasingly common. This paper discusses important elements of such concerns, particularly the pro- and anti-competitive assessment of online business-to-business (B2B) exchanges. The definition of markets, the role of quality management and...

Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to...