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Kamakura, Wagner A.
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Journal of marketing research : JMR
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1
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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2
A note on "The use of categorical variables in data envelopment analysis"
Kamakura, Wagner A.
- In:
Management science : journal of the Institute for …
34
(
1988
)
10
,
pp. 1273-1276
Persistent link: https://www.econbiz.de/10001060057
Saved in:
3
Cross-selling : offering the right product to the right customer at the right time
Kamakura, Wagner A.
- In:
Profit maximization through customer relationship …
,
(pp. 41-58)
.
2008
Persistent link: https://www.econbiz.de/10003754190
Saved in:
4
Reflections on my editorship of JMR and beyond
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 131-132
Persistent link: https://www.econbiz.de/10010348985
Saved in:
5
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
Saved in:
6
Measure twice and cut once : the carpenter's rule still applies
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 237-243
Persistent link: https://www.econbiz.de/10011312243
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7
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
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8
Concomitant variable latent class models for the external analysis of choice data
Kamakura, Wagner A.
;
Wedel, Michel
;
Agrawal, Jagdish
-
1992
Persistent link: https://www.econbiz.de/10000841986
Saved in:
9
The information content of response latencies in conjoint experiments
Haaijer, Marinus E.
;
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000988149
Saved in:
10
A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000991881
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