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A stochastic dynamic model of market response to media scheduling
Zufryden, Fred S. - 1971
Persistent link: https://www.econbiz.de/10004850500
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A model for relating advertising media exposures to purchase incidence behavior patterns
Zufryden, Fred S. - In: Management science : journal of the Institute for … 33 (1987) 10, pp. 1253-1266
Persistent link: https://www.econbiz.de/10001057615
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A composite heterogeneous model of brand choice and purchase timing behavior
Zufryden, Fred S. - In: Management science : journal of the Institute for … 24 (1977) 2, pp. 121-136
Persistent link: https://www.econbiz.de/10003033743
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A general model for assessing new product marketing decisions and market performance
Zufryden, Fred S. - In: Marketing planning models, (pp. 63-83). 1982
Persistent link: https://www.econbiz.de/10003033746
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Media scheduling : a stochastic dynamic model approach
Zufryden, Fred S. - In: Management science : journal of the Institute of … 19 (1973) 12, pp. 1395-1406
Persistent link: https://www.econbiz.de/10003033750
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On the dual optimization of media reach and frequency
Zufryden, Fred S. - In: The journal of business : B 48 (1975) 4, pp. 558-570
Persistent link: https://www.econbiz.de/10003033757
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Optimizing local radio reach
Zufryden, Fred S. - In: Journal of advertising research 14 (1974) 5, pp. 63-68
Persistent link: https://www.econbiz.de/10003033760
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A stochastic dynamic model of market response to media scheduling
Zufryden, Fred S. - 1971
Persistent link: https://www.econbiz.de/10003033769
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An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Zufryden, Fred S. - In: Management science : journal of the Institute for … 24 (1978) 7, pp. 761-773
Persistent link: https://www.econbiz.de/10003718925