Fujita, Hideki; Takahashi, Nobuo - Center for International Research on the Japanese … - 1998
In the years from 1967 to 1973, Hofstede collected about 70,000 questionnaires from 40 subsidiaries of IBM, and compared cultures between 40 nations. He examined the data set of IBM and found four dimensions of national culture such as power distance, uncertainty avoidance, individualism, and...