The new information and communication technology, ICT, induces households to take over tasks from firms and government agencies, using tools and systems provided by these very same organizations. The result is often joint production activities. We argue that the importance of ICT for the...

The new information and communication technology, ICT, induces households to take over tasks from firms and government agencies, using tools and systems provided by these very same organizations. The result is often joint production activities. We argue that the importance of ICT for the...

Discusses conceptualizations of consumerism activity across Sweden, Canada, and Turkey, providing background data and information on these countries. Offers certain policy guidelines for practising multinational marketing managers which it proposes will give the best strategies to be employed in...