Similar Search Results

Broniarczyk, Susan M.; Hoyer, Wayne D.; McAlister, Leigh - 1997

Persistent link: https://www.econbiz.de/10000988107

Burton, Jennifer L.; McAlister, Leigh; Hoyer, Wayne D. - In: Journal of advertising research 55 (2015) 1, pp. 51-61

Persistent link: https://www.econbiz.de/10010520792

McAlister, Leigh - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 565-567

Persistent link: https://www.econbiz.de/10011552498

McAlister, Leigh - In: Journal of marketing research : JMR 23 (1986) 3, pp. 228-236

Persistent link: https://www.econbiz.de/10001011973

Zenor, Michael J.; Bronnenberg, Bart J.; McAlister, Leigh - 1998

Persistent link: https://www.econbiz.de/10000986728

Chien, Yung-Hsin; George, Edward I.; McAlister, Leigh - In: MSI reports : working paper series (2004) 3, pp. 49-65

Persistent link: https://www.econbiz.de/10002566857

Lemieux, James; McAlister, Leigh - In: MSI reports : working paper series (2005) 2, pp. 41-59

Persistent link: https://www.econbiz.de/10003010451

Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137

Persistent link: https://www.econbiz.de/10003987337

McAlister, Leigh; George, Edward I.; Chien, Yung-hsin - In: Journal of retailing 85 (2009) 4, pp. 425-436

Persistent link: https://www.econbiz.de/10003930066

Sonnier, Garrett P.; McAlister, Leigh; Rutz, Oliver J. - In: Marketing science 30 (2011) 4, pp. 702-716

Persistent link: https://www.econbiz.de/10009299471