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A content analysis of influential wine blogs

Beninger, Stefanie; Parent, Michael; Pitt, Leyland; … - In: International Journal of Wine Business Research 26 (2014) 3, pp. 168-187

Purpose – The purpose of this exploratory study was to analyze the content of influential wine blogs. Design/methodology/approach – The study used content analysis software, Leximancer, to analyze the entire contents of five influential amateur wine blogs. Findings – A key finding is that...

Persistent link: https://www.econbiz.de/10014814411

Global text project: new horizons in textbook marketing

Pitt, Leyland F.; Nel, Deon; Heerden, Gene van; Chan, … - In: Marketing intelligence & planning 27 (2009) 2-3, pp. 297-309

Persistent link: https://www.econbiz.de/10008325869

Global text project: new horizons in textbook marketing

Pitt, Leyland F.; Nel, Deon; Heerden, Gene van; Chan, … - In: Marketing intelligence & planning 27 (2009) 3, pp. 297-309

Persistent link: https://www.econbiz.de/10008250460

A sweet face man: using Chernoff faces to portray social media wine brand images

Farshid, Mana; Chan, Anthony; Nel, Deon - In: International journal of wine business research : IJWBR 24 (2012) 3, pp. 183-196

Persistent link: https://www.econbiz.de/10010010780

Eleven years of scholarly research in the Journal of Services Marketing

Nel, Deon; Heerden, Gené van; Chan, Anthony; … - In: The journal of services marketing 25 (2011) 1, pp. 4-14

Persistent link: https://www.econbiz.de/10008817112

Are the preliminary announcements of some macroeconomic variables rational?

Chan, Anthony; Dhawale, Hareesh - 1990

Persistent link: https://www.econbiz.de/10000826166

Integrating the smartphone into a sound environmental information systems strategy : principles, practices and a research agenda

Pitt, Leyland F.; Parent, Michael; Junglas, Iris; Chan, … - In: The journal of strategic information systems : … 20 (2011) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10009125054

Eleven years of scholarly research in the Journal of Services Marketing : editor's response

Martin, Charles L. - In: The journal of services marketing 25 (2011) 1, pp. 14-19

Persistent link: https://www.econbiz.de/10009009739

Eleven years of scholarly research in the Journal of Services Marketing

Nel, Deon; Heerden, Gené van; Chan, Anthony; … - In: The journal of services marketing 25 (2011) 1, pp. 4-13

Persistent link: https://www.econbiz.de/10009009740

A sweet face man : using Chernoff faces to portray social media wine brand images

Farshid, Mana; Chan, Anthony; Nel, Deon - In: International journal of wine business research : IJWBR 24 (2012) 3, pp. 183-195

Persistent link: https://www.econbiz.de/10009621099