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An analytical model for healthcare supply chain risk management

Enyinda, Chris I.; Gebremikael, Fesseha; Ogbuehi, … - In: African journal of business and economic research : AJBER 9 (2014) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10010412502

An application of a repeat purchase diffusion model to the pharmaceutical industry

Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173

Persistent link: https://www.econbiz.de/10003751377

The marketing challenge of multiculturalism : an exploratory study

Nwankwo, Sonny; Aiyeku, Joseph; Ogbuehi, Alphonso O. - In: Marketing and multicultural diversity, (pp. 215-237). 2006

Persistent link: https://www.econbiz.de/10003291689

Exploring cultural context congruency in television : a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging market

Grant, Claire; Bailey, Arlene; Ogbuehi, Alphonso O. - In: International journal of business and emerging markets … 9 (2017) 2, pp. 174-191

Persistent link: https://www.econbiz.de/10011776071

Sales Forecast in a Personal Selling Intensive Industry: An Empirical Analysis of the Repeat Purchase Diffusion Model

Ogbuehi, Alphonso; Carter, Franklin; Motley, Carol M. - 2002

It is essential for managers in personal selling-intensive industries to find the optimal mix of personal selling and other promotional efforts to forecast sales, meet sales projections and avoid costly marketplace failures. To that end, we develop and test a repeat purchase diffusion model that...

Persistent link: https://www.econbiz.de/10009450204

Imitator-to-innovator S curve and chasms

Enyinda, Chris I.; Mbah, Chris H. N.; Ogbuehi, Alphonso - In: Thunderbird international business review 52 (2010) 1, pp. 31-45

Persistent link: https://www.econbiz.de/10008348286

An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States

Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51

Persistent link: https://www.econbiz.de/10009894827

An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States

Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51

Persistent link: https://www.econbiz.de/10003873324

An empirical analysis of risk mitigation in the pharmaceutical industry supply chain : a developing-country perspective

Enyinda, Chris I.; Mbah, Chris H. N.; Ogbuehi, Alphonso - In: Thunderbird international business review 52 (2010) 1, pp. 45-54

Persistent link: https://www.econbiz.de/10003940675

Managing marketing–sales–service relationship conflict in a B2B multinational firm

Enyinda, Chris I.; Enyinda, Ifeoma E.; Mbah, Chris H.; … - In: Thunderbird International Business Review 63 (2021) 6, pp. 719-733

Persistent link: https://www.econbiz.de/10012633546