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Patterns of convergence and di...
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International marketing
32
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Douglas, Susan P.
102
Craig, C. S.
38
Craig, C. Samuel
31
Craig, C.Samuel
15
Wind, Yoram
11
Samuel Craig, C.
8
Nijssen, Edwin J.
7
Broderick, Amanda J.
5
Grein, Andreas
4
Petruzzellis, Luca
4
Bennett, Aronte
3
Demangeot, Catherine
3
Frank, Ronald E.
3
Brown, Lawrence A.
2
Calis, Gilles
2
Craig, Charles Samuel
2
Douglas, Susan Patricia
2
Douglas, Susann P.
2
Feiereisen, Stéphanie
2
Nijssen, E. J.
2
Palumbo, Ada
2
Polli, Ronaldo E.
2
Sternthal, Brian
2
Brettel, Malte
1
Broderick, Amanda
1
Catherine Demangeot, Professor Amanda J. Broderick, Professor C. Samuel Craig, Dr
1
Chisnall, Peter M.
1
Craig, C Samuel
1
Davis, Harry L.
1
Demangoet, Catherine
1
Douglas, Susan J.
1
Douglas, Susan P
1
Engelen, Andreas
1
Ghosh, Avijit
1
Greene, William
1
Greene, William H.
1
Jacoby, Jacob
1
Johar, Gita V.
1
Keegan, Warren J.
1
Komissarova, Tatiana
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American Marketing Association
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International marketing review
11
Journal of international marketing
10
International Marketing Review
9
Journal of marketing
5
European Journal of Marketing
4
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Japan and the world economy : international journal of theory and policy
4
Journal of retailing
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
European journal of marketing : EJM
3
International marketing ; Vol. 1
3
Japan and the World Economy
3
Journal of business research : JBR
3
Handbook of international business
2
Handbook of research in international marketing
2
International business scholarship : AIB fellows on the first 50 years and beyond
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing ; Vol. V
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Psychology & marketing
2
The past, present and future of international business & management
2
AMA educators' proceedings
1
Advances in international marketing
1
Best practices in international marketing
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Comparative marketing systems
1
Does marketing need reform? : fresh perspectives on the future
1
Effects of globalization on the firm
1
Esomar congress
1
EuroMed Journal of Business
1
EuroMed journal of business
1
European research in international business
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Global focus : an international journal of business, economics, and social policy
1
Handbook of Developments in Consumer Behaviour
1
Handbook of developments in consumer behaviour
1
Handbook of research on international advertising
1
International Journal of Emerging Markets
1
International Marketing Review: Volume 32, Issue 2
1
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ECONIS (ZBW)
79
OLC EcoSci
29
Other ZBW resources
16
RePEc
8
USB Cologne (EcoSocSci)
5
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International marketing research
Craig, C. S.
;
Craig, C. S.
;
Douglas, Susan P.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10002469684
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2
Building global brands in the 21st century
Craig, C. S.
;
Douglas, Susan P.
- In:
Japan and the world economy : international journal of …
12
(
2000
)
3
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001505430
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3
International marketing research
Craig, C. S.
;
Douglas, Susan P.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10001380628
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4
Market structure, performance and strategy : a comparison of US and European markets
Craig, C. S.
-
1987
Persistent link: https://www.econbiz.de/10001089835
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5
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
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6
Market entry strategies : an emerging market perspective
Douglas, Susan P.
- In:
Foreign trade review : quarterly journal of Indian …
29
(
1994
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10001188718
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7
Conducting international marketing research in the twenty-first century
Craig, C. S.
;
Douglas, Susan P.
- In:
Best practices in international marketing
,
(pp. 29-39)
.
2002
Persistent link: https://www.econbiz.de/10001680878
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8
Market entry strategies : an emerging market perspective
Douglas, Susan P.
;
Craig, C. S.
- In:
Foreign trade review : quarterly journal of Indian …
39
(
2004
)
1
,
pp. 182-195
Persistent link: https://www.econbiz.de/10002193694
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9
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
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10
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
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