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1
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10
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date (oldest first)
1
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
Saved in:
2
Forecasting market shares with disaggregate or pooled data : a comparison of attraction models
Chen, Youhua
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 263-276
Persistent link: https://www.econbiz.de/10001172405
Saved in:
3
A nearest neighbor model for forecasting market response
Mulhern, Francis J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10001172409
Saved in:
4
Käuferverhalten und
Marktforschung
: eine praxisorientierte Einführung
Pepels, Werner
-
1995
Persistent link: https://www.econbiz.de/10000533872
Saved in:
5
Tourism forecasting and
marketing
Wong, Kevin
(
contributor
);
Song, Haiyan
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001711119
Saved in:
6
Improving penetration forecasts using social interactions data
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
Saved in:
7
Marketing
analytics for high-dimensional assortments
Jacobs, Bruno Julian David
-
2017
Persistent link: https://www.econbiz.de/10011864281
Saved in:
8
Sales estimations in the book industry : comparing management predictions with market response models in the children's book market
Otten, Cord
;
Clement, Michel
;
Stehr, Dominik
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 249-274
Persistent link: https://www.econbiz.de/10012177022
Saved in:
9
Predicting and optimizing
marketing
performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
10
Marketing
decision making through predictive modeling : a 6S architectural layout approach of market mining
Sakib, Nazmus
;
Rhidita, Mushfika Rahman
- In:
Manthan : journal of commerce and management
9
(
2022
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014276831
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