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Cultural innovation : the secret to building breakthrough businesses
Holt, Douglas B. - In: Harvard business review : HBR 98 (2020) 5, pp. 106-115
Persistent link: https://www.econbiz.de/10012289049
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From mind share to culture share : how snapple became an icon
Holt, Douglas B. - 2003
Persistent link: https://www.econbiz.de/10001771260
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How brands become icons : the principles of cultural branding
Holt, Douglas B. - 2004
Persistent link: https://www.econbiz.de/10001911816
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Cultural brand strategy
Holt, Douglas B. - In: Handbook of marketing strategy, (pp. 306-317). 2012
Persistent link: https://www.econbiz.de/10009530854
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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B. - 2009
Persistent link: https://www.econbiz.de/10003784803
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Does cultural capital structure American consumption?
Holt, Douglas B. - 2009
Persistent link: https://www.econbiz.de/10003832696
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Consumer culture strategy
Holt, Douglas B. - In: Contemporary consumer culture theory, (pp. 215-224). 2017
Persistent link: https://www.econbiz.de/10011666412
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Man-of-action heroes : how the American ideology of manhood structures men's consumption
Holt, Douglas B.; Thompson, Craig J. - 2003
Persistent link: https://www.econbiz.de/10001764909
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Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: The global market : developing a strategy to manage …, (pp. 180-201). 2004
Persistent link: https://www.econbiz.de/10002120162
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Toward a theory of status consumption in less industrialized countries
Üstüner, Tuba; Holt, Douglas B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10003982909