What conditions led the One Hundredth Congress of the United States to enact fair trade and strategic trade policies into law during 1987-88? Political partisanship is an important force, with Democrats supporting and Republicans opposing all types of trade intervention. Otherwise, the...

This study aims to segment strategies consumers use to ‘cope’ with service failure using a novel clustering algorithm. It evaluates whether identified customer segments exhibit different anger prototypes, alongside variations in felt intensity therein. It also investigates whether different...

Mixed methods research (MMR) represents an alternative methodological approach, combining qualitative and quantitative research styles, and enabling researchers to explore complex phenomena in detail. This chapter provides a critical view of mixed methods research and its application in social...