Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, … - In: European Journal of Operational Research 237 (2014) 1, pp. 278-288
The general aim of this study is to provide a guide to the future marketing decisions of a firm, using a model to predict customer lifetime values. The proposed framework aims to eliminate the limitations and drawbacks of the majority of models encountered in the literature through a simple and...