L’impact du marketing du rayon fruits et légumes sur les ventes et les spécificités de ce marketing sont peu étudiés. En utilisant la méthode des cas, nous proposons une nouvelle analyse des déterminants de la performance de ce rayon. Nous montrons l’importance de la tenue du rayon et...

After highlighting that the deterioration of product quality on the shelves is a key particularity of FFV departments, the authors identify department upkeep and shrinkage control as key intermediate variables impacting the performance of FFV departments and show how these two parameters can be...

Processes for creating customer offerings, and, more broadly, processes for value creation, systematically lead to underline the importance of collective inter-firm action, particularly from a supply chain perspective. Without questioning the relevance of these approaches, the paper highlights...

Purpose – This paper aims to develop a framework helping managers to understand reactions, adopting the supplier perspective, and starting from the idea that the outcome of the degradation process is mainly determined by customers’ reactions. Inter-organisational relationships are sometimes...

The article examines developments in the French large food retailers’ logistical systems and questions the validity of the conventional pattern where the maturation of logistical systems leads firms to grant priority to service quality, by continuously improving their performances in this...

Purpose – The strategic nature of the fresh fruit and vegetables (FFV) department for supermarkets and hypermarkets is unquestioned. Yet both practitioners and researchers have difficulty optimizing its performance. The purpose of this paper is to identify the key specific drivers of the...

[eng] Any strategy that may be suggested for implementation in a firm must be more than a catalogue of unconnected measures. A strategy can only be coherent and relevant if it really solves the major problems the firm is faced with. To discover those problems, the environment, the firm's...