Research on marketing in Central and Eastern Europe (CEE) has been of rising interest since the transition started in 1989. In this paper two major areas relevant for marketing in CEE are being discussed: the competitive situation in the transition countries and the basic competitive marketing...

This article deals with the concept of embeddedness and its role in understanding the evolution of business networks. Networks are viewed as structures of inter-firm relationships that emerge and evolve through continuous interactive processes. Embeddedness refers to companies' relations with,...