The Maximum Capture problem (MAXCAP) is a decision model that addresses the issue of location in a competitive environment. This paper presents a new approach to determine which store?s attributes (other than distance) should be included in the new Market Capture Models and how they ought to be...

The paper presents a new model based on the basic Maximum Capture model, MAXCAP. The New Chance-Constrained Maximum Capture model introduces a stochastic threshold constraint, which recognises the fact that a facility can be open only if a minimum level of demand is captured. A metaheuristic...