Demuijnck, Geert; Ngnodjom, Hubert - In: Journal of Business Ethics 112 (2013) 4, pp. 653-665
In this article, we explore the implicit conceptions of business ethics and social responsibility of owners−managers of small and medium enterprises (SME) in Cameroon. While using a hermeneutical approach, our main objective is to clarify how Sub-Saharan African business people themselves...