Purpose – To demonstrate that collaborative commerce is not restricted to trade in branded products between large, multi‐national organisations. Design/methodology/approach – Insights from extensive field research in Viet Nam. Findings – The benefits from collaborative commerce are plain...

This article describes the development of vegetable marketing in Ho Chi Minh City (Vietnam), where modern distribution outlets are competing fiercely with traditional traders for wholesale and retail customers. Data from interviews with supply chain stakeholders and a survey of vegetable...

The purpose of this research is to examine the impact of perceived relational justice on the relationship between key customer categorization and performance of small food and drink producers in supermarket supply chains. Survey data is derived from a sample of (small-scale) suppliers of local...

Food safety regulation is a key policy area that has witnessed an increasing alignment of risk and regulation. This paper examines the emergence and operation of co-regulation – a hybrid form of regulation in which public and private actors coordinate their respective regulatory activities –...

Preceding chapters outlined some of the challenges facing Mediterranean Partner Countries (MPCs), from stubborn rural poverty to a crisis in its rapidly changing demographics. The region is facing a predicament over agricultural policy and competitiveness in its agri-food sector. MPCs and the...

Preceding chapters outlined some of the challenges facing Mediterranean Partner Countries (MPCs), from stubborn rural poverty to a crisis in its rapidly changing demographics. The region is facing a predicament over agricultural policy and competitiveness in its agri-food sector. MPCs and the...

The contemporary view of competitiveness and strategy is based on the foundation that customer value is created by firms working together for common aims and not created by firms working in isolation. Therefore there is increasing recognition that firms who engage in co-operative long-term...

This study offers an alternative to the traditional Transaction Cost Economics view of the treatment of information by viewing co-ordinated supply chains as a series of Principal-Agent relationships, and draws on Perceived Risk Theory to explain both consumer and organisational behaviour. Using...

The EC food industry is characterized by a fragmented manufacturing sector of over 100,000 companies. The heterogeneous nature of food demand and the predominance of family‐owned companies servicing specialized local needs has hindered the growth of the major food manufacturers, while the...