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Globalization, sustainability and marketing of healthcare in emerging market economies : doing good while doing well

Wood, Van R. - In: Research handbook of marketing in emerging economies, (pp. 30-54). 2017

Persistent link: https://www.econbiz.de/10011656159

Key Components in Product Management Success (and Failure) : A Model of Product Managers′ Job Performance and Job Satisfaction in the Turbulent 1990s and Beyond

Wood, Van R.; Tandon, Sudhir - In: Journal of Product & Brand Management 3 (1994) 1, pp. 19-38

Over the last five years, the once vaulted system known as product management has been under attack. Challenged by a variety of mega‐trends, including rising consumer expectations and expertise, revolutionary changes in technology, and shifting power in channels of distribution, product...

Persistent link: https://www.econbiz.de/10014896408

Social responsibility and personal success: Are they incompatible?

Wood, Van R.; Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of Business Research 14 (1986) 3, pp. 193-212

Persistent link: https://www.econbiz.de/10005477379

Market Orientation and Organizational Performance in Not-for-Profit Hospitals

Wood, Van R.; Bhuian, Shahid; Kiecker, Pamela - In: Journal of Business Research 48 (2000) 3, pp. 213-226

Persistent link: https://www.econbiz.de/10005466319

Market Orientation and Organizational Performance in Not-for-Profit Hospitals

Wood, Van R.; Bhuian, Shahid; Kiecker, Pamela - In: Journal of business research : JBR 48 (2000) 3, pp. 213-226

Persistent link: https://www.econbiz.de/10006728594

Strategic orientation and export success: An empirical study

Wood, Van R.; Robertson, Kim R. - In: International marketing review 14 (1997) 6, pp. 424-444

Persistent link: https://www.econbiz.de/10006310465

Evaluating international markets: The importance of information by industry, by country of destination, and by type of export transaction

Wood, Van R.; Robertson, Kim R. - In: International marketing review 17 (2000) 1, pp. 34-55

Persistent link: https://www.econbiz.de/10006290239

Number 3 - Consumer desire to buy and use products in international markets: How to capture it, how to sustain it

Wood, Van R.; Darling, John R.; Siders, Mark - In: International marketing review 16 (1999) 2-3, pp. 231-256

Persistent link: https://www.econbiz.de/10006297982

The relative importance of types of information in the foreign market selection process

Robertson, Kim R.; Wood, Van R. - In: International business review : the official journal of … 10 (2001) 3, pp. 363

Persistent link: https://www.econbiz.de/10005950812

Evaluating international markets : The importance of information by industry, by country of destination, and by type of export transaction

Wood, Van R.; Robertson, Kim R. - In: International Marketing Review 17 (2000) 1, pp. 34-55

Reports the results of a study of experienced exporters and their perceived importance of various types of foreign market information relevant to target market selection. In general, findings indicate that information related to market potential is most highly valued, and information related to...

Persistent link: https://www.econbiz.de/10014827155