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Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger; Schnoor, Anje - 1999
Persistent link: https://www.econbiz.de/10001522945
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Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger; Schnoor, Anje - 1999
Persistent link: https://www.econbiz.de/10011734862
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Kundenorientiertes Qualitäts-Signaling : eine Übertragung auf Signaling in Produkt-Vorankündigungen
Schnoor, Anje - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013429628
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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso; … - In: Journal of business research : JBR 90 (2018), pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
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Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi; Oh, Jeeyun - In: Journal of retailing and consumer services 54 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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Strategic design of interactive recommender systems
Spiekermann, Sarah; Christ, Mario - In: Economics and the Internet : proceedings from the Third …, (pp. 43-53). 2000
Persistent link: https://www.econbiz.de/10001691423