Since the 1970s, there have been many changes to the ways in which Japanese firms have conducted business. The editors of this volume examine the strategies of Japanese subsidiaries in the new global economy and present, in four parts, a comprehensive picture of the nature of Japanese...

Intro -- Contents -- Preface -- Challenge and response: North American firms in East Asia -- Persistent adaptability as survival strategy for MNCs in emerging markets: The case of Nortel Networks in China -- Establishing a successful joint venture: Moore Business Forms in Japan -- Employee...