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Building brandwidth : closing the sale online
Zyman, Sergio; Miller, Scott - 2000 - 1. ed.
Persistent link: https://www.econbiz.de/10004604967
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E-Branding : Erfolgreiche Marken-Strategien im Netz
Zyman, Sergio; Miller, Scott - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004680079
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E-Branding : Erfolgreiche Markenstrategien im Netz
Zyman, Sergio; Miller, Scott - 2001
Neue Technologie benötigt kein neues Marketing. Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Der bekannte Marketing-Guru und Erfolgsautor Sergio Zyman und sein Co-Autor Scott Miller zeigen, dass die Zeit des Massen-Marketing vorbei ist. Es gilt, Kunden...
Persistent link: https://www.econbiz.de/10013510582
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The end of marketing as we know it
Zyman, Sergio - 1999
Persistent link: https://www.econbiz.de/10004057070
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Les derniers jours de la publicité (telle que nous la connaissons)
Zyman, Sergio - 2003
Persistent link: https://www.econbiz.de/10004725391
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The end of advertising as we know it
Zyman, Sergio; Brott, Armin A. - 2002
Persistent link: https://www.econbiz.de/10004731672
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Renovate before you innovate : why doing the new thing might not be the right thing
Zyman, Sergio; Brott, Armin A. - 2004
Persistent link: https://www.econbiz.de/10004819966
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Soundings - Dopey Ideas
Zyman, Sergio; Brott, Armin A. - In: Across the board (2004), pp. 5-6
Persistent link: https://www.econbiz.de/10006692660
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Marketing for Results Put a marketing hat on everyone in the company
Zyman, Sergio - In: Executive excellence : the magazine of personal … 16 (1999) 10, pp. 15
Persistent link: https://www.econbiz.de/10007121022
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Marketing Engine - Does marketing drive your organization?
Zyman, Sergio - In: Executive excellence : the magazine of personal … 16 (1999) 3, pp. 16
Persistent link: https://www.econbiz.de/10007123246