This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies...

Contributions to Management Science Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement -- Discrete Choice Experiments in Marketing -- Copyright -- Acknowledgments -- Table of Contents -- List of Tables and...

Traditional models of consumer choice assume consumers are aware of all products for sale. This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of...