This article examines evidence for the private rationality of decisions to choose bottled water using a large, nationally representative sample. Consumers are more likely to believe that bottled water is safer or tastes better if they have had adverse experiences with tap water or live in states...

Single-stream recycling enables households to recycle an unsorted mix of cans, plastic, glass, and paper, thereby reducing recycling costs. The expansion of single-stream recycling in Wisconsin provides a natural experiment to assess the extent to which single-stream increases recycling...

The gap between willingness-to-pay (WTP) and willingness-to-accept (WTA) benefit values typifies situations in which reference points — and direction of movement from reference points — are consequential. Why WTA-WTP discrepancies arise is not well understood. We generalize models of...

This paper reports the stated preference values for reducing the morbidity risks from drinking water estimated using a nationally representative U.S. sample of 3,585 households. Based on the average annual gastrointestinal (GI) illness risk in the U.S. from drinking water of about 5 illnesses...

This article analyzes changes in recycling behavior using a longitudinal national U.S. dataset with over 235,000 pairs of same-household observations to measure changes in recycling behavior. Changes in recycling are greater if others in the county increased their recycling rates. Policies that...

This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. (Moorman C, Ferraro R, Huber J (2012) Unintended nutrition consequences: Firm responses to the...

With increasing attention on the contribution of ecosystems to human well-being, there is a need for tools that integrate ecological and economic models for valuing ecosystem services. To address this, we develop a protocol for linking ecological processes and outcomes to human preferences,...