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1
Kundennutzen in industriellen Geschäftsbeziehungen
Beutin, Nikolas
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001499903
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2
Market-driven management : how to define, develop, and deliver customer value
Webster, Frederick E. <Jr.>
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2002
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2. Aufl.
Persistent link: https://www.econbiz.de/10001684832
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3
The value profit chain : treat employees like customers and customers like employees
Heskett, James L.
;
Schlesinger, Leonard A.
-
2003
Persistent link: https://www.econbiz.de/10001680137
Saved in:
4
Risk focus towards customers
Brindley, Clare
- In:
Supply chain risk
,
(pp. 66-78)
.
2004
Persistent link: https://www.econbiz.de/10002530332
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5
Creating customer value through the global deployment of account planning and management best practices: an Infonet case study
Andersen, Steve
- In:
Best Practice im Key Account Management : erfolgreiche …
,
(pp. 70-88)
.
2005
Persistent link: https://www.econbiz.de/10003066875
Saved in:
6
Customer feedback as a critical performance dimension
Bernardin, H. John
;
Bernardin, H. John
- In:
New directions in human resource management
,
(pp. 1-27)
.
2003
Persistent link: https://www.econbiz.de/10002265284
Saved in:
7
The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
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8
Modeling customer lifetimes with multiple causes of churn
Braun, Michael
;
Schweidel, David A.
- In:
Marketing science
30
(
2011
)
5
,
pp. 881-902
Persistent link: https://www.econbiz.de/10009384007
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9
Measuring the lifetime value of customers acquired from Google Search advertising
Chan, Tat Y.
;
Wu, Chunhua
;
Xie, Ying
- In:
Marketing science
30
(
2011
)
5
,
pp. 837-850
Persistent link: https://www.econbiz.de/10009384013
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10
Customer experience : are we measuring the right things?
Maklan, Stan
;
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 771-792
Persistent link: https://www.econbiz.de/10010217547
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