Robin Wensley explores all the basic analytical approaches required to inform a sound analytical approach to practical issues in the management of human organisations. Readers will gain crucial insight into the link between managerial theory and the key practical features of managerial...

This paper aims to develop further the common distinction that is made between rigour and relevance in management research. The debates around this issue have also been closely linked with the critique of Business Schools and in particular the nature of both their students and their teaching. A...

The study of transformation and change is one of the most important areas of social science research. This paper synthesizes and critically reviews the emerging traditions in the study of change dynamics. Three mainstream theories of evolution are introduced to explain change: the Darwinian...

The underlying managerial rationale for segmenting markets is well established, with the marketing literature citing a range of benefits for businesses adopting a segmentation approach. Yet organisations frequently encounter difficulties in implementing segmentation principles. Even in the...

Much of the discussion about the relationship between marketing academe and practice assumes that there is a wide, and indeed sometimes widening, gap between these two domains which is itself fraught with problems. In marketing, as in the wider field of management, this leads to prescriptions...

The basic assumptions underlying the marketing approach, both in terms of theory and practice, are considered. Particular emphasis is placed on two issues: the degree to which the specific market transaction is user or supplier specified and the degree to which the user is regarded as active or...