Purpose – Describing marketing practices is fundamental to understanding both the scope of marketing practice and the actual value it adds to the organization. This paper aims to clarify the reach of marketing practice and the nature of activities that marketers carry out....

Outlines the authors' beliefs about marketing and marketing managers. Discusses ways in which to improve the performance of managers involved in marketing, and the way in which they are taught. Emphasizes the need for a variety of new priorities in the teaching of marketing, enabling the student...

Purpose – The purpose of this paper is to critically review the relationship between management research and practice particularly in the UK. Design/methodology/approach – The paper takes the form of an historical survey of initiatives and different conceptual approaches. Findings – The...

The Concept of Usefulness Usefulness in forecasting implies two critical issues. Firstly, there is a concern to relate forecasting to its decision making context. This covers the vast majority of forecasting that is actually done although it is possible that a very limited number of instances...

The study of transformation and change is one of the most important areas of social science research. This paper synthesizes and critically reviews the emerging traditions in the study of change dynamics. Three mainstream theories of evolution are introduced to explain change: the Darwinian...

The recent health care reforms include major changes to the composition (and, it is hoped, role) of health authorities. The research team at the Centre for Corporate Strategy and Change, Warwick Business School, will be undertaking a major study of these reforms, financed by the National Health...