Purpose In considering my academic history as a professor both in marketing and management, I hope to demonstrate that it is possible to research challenging and interesting topics in a variety of guises. Design/methodology/approach The presentation is primarily chronological but also, to some...

Purpose – The purpose of this paper takes an overview of the history of both the funding and the assessment of research within Business Schools in the wider context of social science research which examines the practice of management. Design/methodology/approach – Historical archives and...

Recent comments on the national competitive model based on links between organizational skills and value added have recognized that individual firm performance can be significantly moderated by either or both marketing expertise and differentiating skills within the organization with an emphasis...

This paper reports findings from a study into how marketing academics and MBA students view segmentation. The research indicates that both respondent groups view segmentation as being more valuable in helping to understand customers than improving business performance. For MBA students there...

Given the dominance of energy costs in retailing and distribution, it would seem logical to turn our attention away from traditional methods of displaying goods in the shops and look again at mail order. A recent Post Office study indicates that mail order distribution is a much more efficient...

Strategic management is well developed in its understanding of both strategic thinking and the strategic decision-making process. But the precise role of behaviours within strategy-making teams and the influence of these behavioural patterns is less well understood. This paper is based on...

This article looks at a selection of significant episodes in the history of organizational and management research, and the policies in this field of the UK Social Science Research Council. The episodes begin in the Council's early days in the mid-1960s, and run through its high-profile efforts...